APNS involved about discriminatory promoting coverage
KARACHI: The All Pakistan Newspapers Society (APNS) has expressed grave concern over the dire results of federal and provincial authorities media insurance policies and urged governments to seek the advice of with stakeholders for his or her overthrow.
The APNS Govt Committee, at its March 8, 2021 assembly chaired by President Hameed Haroon, reviewed the state of the print media and famous that new media insurance policies are having devastating results on members’ publications specifically. , smaller and regional publications, that are dealing with an acute monetary disaster.
They believed that if these insurance policies weren’t reviewed in session with the AFNS, many publications must shut their doorways, resulting in widespread layoffs and unemployment of journalists and media staff. The Govt Committee famous that beneath the brand new coverage, the PID and the provincial data departments of Punjab and KPK have been empowered to pick media for presidency promoting, thereby depriving purchasers of their proper to decide on. the respective media for the dissemination of their message. .
This has resulted in a drastic lower within the variety of commercials because the sponsorship companies reduce down on promoting as a result of they felt their promoting was being given to largely unknown newspapers thus losing their budgets. The committee urged the federal authorities to revive the appropriate of consumer departments to pick their media and to permit regional PID places of work to advocate newspapers of their respective areas. be ignored.
That is clear from the Ministry of Info’s announcement on March 7, which was circulated to 143 APNS members and 112 largely non-APNS publications. the federal government promoting cost course of has had a adverse affect on newspapers. This case has created an acute liquidity disaster for member publications, which have to be addressed as a matter of precedence by the federal and provincial governments.
The Govt Committee determined that as a primary step, APNS will droop sponsor purchasers, who haven’t made funds on their commercials. As a second step, the APNS may think about suspending all authorities promoting. By means of one other decision of the Govt Committee, it was famous that the DGPR of Punjab has decreased the quantity of commercials and stopped funds resulting from of the brand new coverage, specifically, the cost towards SPL advertisements have utterly ceased.
Members urged the federal government of Punjab to right away re-establish the pre-political cost mechanism. The Govt Committee additionally adopted the annual report for the previous two years and the audit report for 2019-2020 and determined to carry its Normal Council assembly on March 24, 2021 at APNS Home, Karachi. The Govt Committee provided Fateha on the unhappy disappearance of Imran Ahmed, son of Mushtaq Ahmed Qureshi, Mr. and Mrs. Shahzad Akhund, brother-in-law of Kazi Asad Abid, Haji Muhammad Hasan Khan, elder brother of Sardar Khan Niazi, Syed Asif Ali, brother-in-law of HM Munir Jilani, Main-Normal Hidayatullah Khan Niazi, father-in-law of Sardar Khan Niazi and elder sister of Mehtab Khan attended the assembly: Hameed Haroon, Chairman of Sarmad Ali, Secretary Normal, Syed Muhammad Munir Jilani, co-secretary, Shahab Zuberi, finance secretary, Mehtab Khan (Every day Ausaf), Fauzia Shaheen (month-to-month Dastak), Najamuddin Sheikh (D / Deynat), Kazi Asad Abid (Ibrat fortnight), Syed Akbar Tahir (D / Jasarat ), Faisal Shahjehan (Every day Jiddat, Karachi), Javed Mehr Shamsi (Every day Kaleem), Aslam Leghari (Every day Kawish), Muhammad Manzoor Rana (Every day Mashriq, Quetta), Mushtaq Ahmed Qureshi (M / Naey Ufaq)), Faisal Zahid Malik (observer D / Pakistan), Dr Waqar Yousuf Azeemi (M / Roohani Digest), Khushnood Ali Okay han (Every day Sahafat), Humayun Gulzar (Every day Saydat), Riaz Ahmed Mansuri (M / The Cricketer) and Muhammad Saleem (Every day Sindh Sujaag). Attended the assembly on Zoom: Mumtaz A. Tahir, Vice President, Syed Sajjad Bokhari (D / Abtak), Waseem Ahmed (D / Awam, Quetta), Hamayun Tariq (D / Enterprise Report), Ansar Mahmood Bhatti (Line central month-to-month), Syed Ayaz Badshah (Every day / Mashriq, Peshawar), Sardar Khan Niazi (M / Naya Rukh), Rukhsana Saulat Saleemi (Weekly Nikhar), Umer Mujib Shami (D / Pakistan, Lahore), Jamil Athar (D / Tijarat ) and Professor SB Hasan (M / Funding & Advertising and marketing). Naz Afreen Saigal Lakhani (D / Daybreak) was current as a particular observer.