Fresha marks $ 100 million Series C for B2B market
Salons, spas and barber shops can manage their B2B operations using Fresha’s subscription-free enterprise software, the release said. The software allows them to make appointments, process payments, and manage customer records, which can reduce some of the common issues faced by these organizations.
Automation is also offered for marketing, staffing, inventory and accounting, the statement said.
Fresha also offers Fresha Plus, which comes bundled with other features. And rather than using a regular subscription model, the company charges a fee for using features to process card payments and online reservations, the release said.
“The COVID-19 pandemic has accelerated the transition across the world to online reservations and integrated card payments, now considered essential to running any modern salon or spa,” said Fresha founder and CEO. Guillaume Zeqiri said in the press release. “In May 2021, Fresha saw the volume of card payments processed on the platform increase 30-fold from the previous year.
Series C round funders included the leader General Atlantic, a global growth capital company, with the participation of Huda Kattan of HB investments and the founder of Beauty Huda, as good as Michael zeisser, Management partner FMZ companies and former chairman of investments at Alibaba Group, and Jonathan Green of Lugard Road Capital.
Software as a service (SaaS) companies have seen more investment amid the pandemic as more companies allow remote and digital working, requiring the implementation of new services, reported PYMNTS.
But growth has posed challenges as businesses have found it harder to keep services running as demand increases.