Indigo Consulting acquires digital advertising capabilities for mortgage lending in India
Indigo Consulting, Publicis Communicationsâ ???? an organization specializing in digital advertising and enterprise transformation, has signed as much as Residence Credit score India, a neighborhood arm of the worldwide shopper credit score supplier with operations spanning Europe and Asia. Indigo Consulting’s Gurgaon workplace will deal with digital advertising duties for house credit score in India. The corporate was gained following a multi-agency pitch
As a part of its new mandate, Indigo Consulting will accomplice with Residence Credit score to develop and execute a pan-Indian technique on digital platforms and drive its model story throughout digital and social channels.
Marko Carevic, Director of Advertising and Buyer Expertise, Residence Credit score India, mentioned: “Residence Credit score India affords shopper credit score options that meet the distinctive wants of individuals with little or no credit score historical past. We’re continually striving to allow prospects to attain their desires and aspirations. Social platforms will permit us to offer a rewarding model expertise whereas making their desires come true. Indigo Consulting joins as a digital advertising accomplice to attach with our purchasers in progressive methods and develop the monetary inclusion of the unbanked inhabitants by offering a optimistic and protected borrowing expertise.
Talking concerning the new digital partnership, Rajesh Ghatge, CEO of Indigo Consulting, mentioned: “Residence Credit score India supplies progressive monetary providers targeted on shopper lending and has a selected deal with the credit score market. Its merchandise are designed to resonate with prospects. particular wants, which makes it a worldwide success. The duty is to duplicate its success throughout India and we’re privileged to be given this mandate. We sit up for leveraging our in depth expertise within the BFSI phase to additional drive Houses Credit score’s clear service and strengthen the shopper expertise with the model.
Residence Credit score India just lately unveiled its new #UpgradeKaro marketing campaign proposal which succinctly confirmed how customers can fulfill their dream of shopping for their favourite sturdy shopper items. The corporate affords purchasers with poor or no credit score historical past easy, simple and fast loans to make their desires come true with simple IMEs at 0% rate of interest.