Silver Bells Holiday Shop moves to a bigger location in Salamanca | Business
SALAMANCA – Silver Bells Holiday Shop has moved to 75 Main St., just two doors down from its former location at 67 Main. The gift shop complements the Silver Bells Café around the corner.
The two businesses are jointly owned and operated by Brian Yaworsky who manages the gift shop. Jeffrey Demarest who runs the holiday themed cafe.
“We’ve been keeping an eye on local property since we moved to 67 Main,” Yaworsky recently told reporters. “It was our preferred location but was not available at the time. When it became available we did it again because it is ideal with the 79 Main coffee.
Yaworsky laughed as he said, “I put up a banner that said,” Welcome to Silver Bells Corner. “”
The gift shop opened in September 2019 at the Ray Evans Seneca Theater at 8 Main Street. In 2020, Yaworsky and Demarest moved the store to 67 Main. They opened the Silver Bells Cafe in April, and the vacation-themed cafe has brought Texas Hots back to Main Street. Now, they’ve moved the gift shop to the corner of River and Main streets again, where they want to be.
It’s Christmas everyday at the gift shop, but they also have gift items for other holidays. Yaworsky said the shop has an entire section for fall and Halloween. It also offers gifts for babies, Christian sacraments and weddings. They carry stuffed animals, vintage toys and games, collectibles, candles, picture frames, coffee mugs for all occasions, rainy day activity items for campers and, well sure, holiday decorations.
“That’s why we call it a vacation store. We cover all vacations, ”he said. “These are mostly Christmas items all year round, but you can find items for any holiday.”
In a previous interview, Yaworsky said the name Silver Bells is relevant to Salamanca due to Ray Evans who wrote the song and grew up in Salamanca. He said that’s where the connection came from for the names, Silver Bells Holiday Shop and Silver Bells Café.
“I hope this corner becomes a destination and visitors will say, ‘We are in Salamanca, so let’s go to the antique mall, then to the Silver Bells Holiday Shop and to the cafe,” he said. “It will give Main Street a little more appeal and give people a reason to get off the freeway.”
Yaworsky said they are looking for a Santa Claus for the upcoming holiday season. They plan to have a Jolly Old Elf in the shop several times during the holidays. He said children can write their letters to Santa Claus and drop them off at the store. There will be a special letterbox for letters to be sent to the North Pole.
The Silver Bells Holiday Shop will have a booth at the Falling Leaves Festival scheduled for October 1-3 at Jefferson Park. Yaworsky said they will sell local crafts and ornaments, as well as their cinnamon buns and t-shirts. He said their motto for this Christmas is, “Unleash the holiday spirit. Salamanca, New York.
Starting the first weekend in October, during the Falling Leaves Festival, the gift shop will be open seven days a week. The café will also be open on Sundays later in the month. The current hours of operation of the gift shop are Monday to Saturday 10 a.m. to 5 p.m. and Sunday noon to 3 p.m. Yaworsky said the store will stay open longer as the holiday season approaches.