SYDNEY—Telstra and media asset management specialists Silver Trak Digital have launched their new 5G Cinema Direct content delivery service which uses 5G to deliver content to cinemas, content distributors and movie studios.

“Cinema Direct enables content distributors to send and cinemas to receive digital content over Telstra’s 4G and 5G networks through Silver Trak’s media asset management system,” explained Christian Christiansen, COO of Silver Trak Digital. . “We install and maintain all the required technology at no cost to distributors or theaters, then content can be ordered and delivered through the Silver Trak Digital online portal. It’s an incredibly efficient and cost-effective solution that’s live and now running in cinemas across Australia.

Cinema Direct requires no cabling, can be installed quickly and is backed by Telstra’s entire network infrastructure and support teams, the companies said.

Cinema Direct works on 5G for most metropolitan theaters and 4G in rural areas.

“Cinema Direct has been developed without installation or maintenance for all users, especially cinemas and content distributors,” said Christiansen. “Furthermore, over time, the Cinema Direct ecosystem will grow in ways that create and enable additional revenue streams for cinemas through the availability of rich media services. This means that live sporting events, concerts and other exclusive content can be streamed in super high quality to any venue connected to Cinema Direct live in real time, anytime, with just a click of a button. a button.

Cinema Direct’s “live” content capabilities will also allow audiences to view a whole new range of content on the big screen – content they would never have had access to before, especially in a cinema, the companies added.